Verkkoamc theatres, the nation’s largest movie theater chain, has announced plans to change the way that it prices tickets.

Verkkothere’s a tipping point, bock warns, meaning movie theaters may not be able to egregiously lift prices (think $5 or more) without getting pushback.

Verkkowill amc's new ticket pricing initiative be a game changer?

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Or will audiences reject the plan, forcing the end credits roll on this experiment?

Verkkoamc theatres will begin setting their ticket prices according to where patrons choose to sit in the auditorium, under its sightline initiative, the company.

The company on monday revealed a new initiative called “ sightline at amc,”.

AMC to charge more for better seats in movie theaters

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