Webthis paper introduces a theoretical model for distinguishing between mere popularity and personality cults as there currently is an inflated use of the personality cult concept,.

Participation in a cult of personality is psychologically costly whenever it involves preference falsification,.

And not just as leaders, but rather as saviours who alone can banish the oppressors and solve all problems with simple solutions.

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Propaganda is a common vehicle.

Webwe offer a novel rational explanation for cults of personality.

Webwe develop theoretical expectations and use the big five personality dimensions to investigate whether trump's most loyal supporters share personality.

Webafter defining distinctive features of modern personality cults, the article traces trajectories of major cults over time and highlights interconnections, similarities,.

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