Verkkowhile the research streams on authenticity (cluster 2) and engagement and influence (cluster 1) in social media influencer marketing are highly popular, further research.

Verkkothis special issue highlights the need to refresh and reground our understanding of influencers in the influencer phenomenon rather than solely draw on theorizing from.

Verkkoas the influencer marketing landscape continues to evolve, it’s essential for influencers and brands to embrace change and adapt to new trends and technologies.

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