Verkkothe purpose of this study is to analyse the role of social media in shaping public opinion and its influence on economic decisions.

This phenomenon has complex impacts, including.

This research uses a qualitative method.

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Verkkothe study found that the use of social media has brought about profound changes in the patterns of social interaction in contemporary society.

Verkkothis investigation follows the case study methodology, by analyzing the timeline of events, the brand’s statements and response, the viral effect of the.

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